Restoration and improvement of reputation, effective problem solving and avoidance of crises and business conflicts. Reputation is an intangible asset. Stable, strong and high reputation on the market increases the corporate value of the company and provides a stable competitive advantage among competitors.
Successful companies understand the value of the brand and business reputation, and therefore they employ highly professional experts in reputation improvement and reputation protection. It is they who are called upon to preserve the company’s authority and protect it from various threats and unwanted challenges.
Many years of observation prove that for business it is much easier and faster to achieve its commercial goals, having a strong and stable reputation.
As practice shows, even the state bodies are less inclined to apply strict measures in critical (conflict) situations if the company has a strong reputation. In crisis situations, such companies exit the crisis far easier and quicker, using reputation as the main instrument for victory.
It is necessary to work on the creation and maintenance of strong and high reputation of a business, while working constantly and systematically.
In case of any threat to business and, as a result, for reputation of the company (brand), active and fast communications are crucial.
Therefore, a company that cares about its reputation should always have an action plan in public, especially in crisis situations, which, if necessary, will become the basis for the refutation of negative information and restoration of reputation.
Without the right strategy and practices in the public sphere, especially during the reputational crisis, customers and the business environment in general may not respond correctly to information that is being spread about the company. This can jeopardize the reputation security of the company, which, in turn, can lead to material and financial losses for business.