• Analyzing the existing information field.
  • Analyzing objectives and reputational risks.
  • Building a communication plan.
  • Defying messages.
  • Identifying the target audience, channels, and tools.
  • Building and implementing a reputation protection strategy.
  • Denying unreliable information.

Restoration and improvement of reputation, effective problem solving and avoidance of crises and business conflicts.

Reputation is an intangible asset. Stable, strong and high reputation on the market increases the corporate value of the company and provides a stable competitive advantage among competitors.

Successful companies understand the value of the brand and business reputation, and therefore they employ highly professional experts in reputation improvement and reputation protection. It is they who are called upon to preserve the company’s authority and protect it from various threats and unwanted challenges.

Many years of observation prove that for business it is much easier and faster to achieve its commercial goals, having a strong and stable reputation.

As practice shows, even the state bodies are less inclined to apply strict measures in critical (conflict) situations if the company has a strong reputation. In crisis situations, such companies exit the crisis far easier and quicker, using reputation as the main instrument for victory.

It is necessary to work on the creation and maintenance of strong and high reputation of a business, while working constantly and systematically.

In case of any threat to business and, as a result, for reputation of the company (brand), active and fast communications are crucial.

Therefore, a company that cares about its reputation should always have an action plan in public, especially in crisis situations, which, if necessary, will become the basis for the refutation of negative information and restoration of reputation.

Without the right strategy and practices in the public sphere, especially during the reputational crisis, customers and the business environment in general may not respond correctly to information that is being spread about the company. This can jeopardize the reputation security of the company, which, in turn, can lead to material and financial losses for business.

Who are we:

– A unique external team with vast practical experience of successful reputation protection and organization of crisis communications.

– That has successful experience both in the development of reputation strategies (including reputation protection strategies) and in their practical implementation.

– Our group of companies includes an information agency, an online business edition, and for the protection of reputation – a team of high-class journalists, GR-specialists, crisis managers and top legal and business advisers.

– All members of our team work together on a single goal, they understand what to emphasize on, what to pay special attention to and – what is most important in the public field – we understand what we do and what the purpose of each step is.

What are we offering:

  1. Monitoring and analyzing the current information field. Analyzing goals, reputational risks.
  2. Creating a communications plan and building a reputation protection strategy.
  3. Defining messages. Defining of target audience, as well as channels, tools and forms of information dissemination.
  4. Building and implementing a reputation protection strategy.
  5. Correcting a reputation protection strategy depending on the development of the situation or reaction of the public environment.
  6. Refuting unreliable information.


  • 100% – Improvement in the efficiency of communications in the public sphere, which is carried out by the company.
  • 100% – In the minimization of negative impact on reputation and your business as they enter the public space.

Thanks to us your company receives

  • detailed step-by-step strategy of an exit from a crisis (or conflict) and communication in public sphere, taking into account the company’s final goal;
  • Reputation headquarters, which will closely cooperate with top management and PR-specialists of the company;
  • clear and easy-to-understand tools, selection of the messages and channels of the (trade union?), based upon the tasks of the company, the depth of the problem and corporate restrictions and requirements;
  • control of the public field and dynamic change of the strategy of interaction in the public area depending on changes of goals, tasks and problems of the enterprise;
  • realization of the fact that the public field and its reaction is controlled by the company, not its opponents;
  • minimization of all possible types of losses for the company (financial, reputation, blocking of economic activity, loss of market share, loss of clients).


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