Restoration/enhancement of reputation and/or effective
resolution of problems/crises/business conflicts.
Restoration and improvement of reputation, effective problem solving and avoidance of crises and business conflicts. Reputation is an intangible asset. Stable, strong and high reputation on the market increases the corporate value of the company and provides a stable competitive advantage among competitors.
Successful companies understand the value of the brand and business reputation, and therefore they employ highly professional experts in reputation improvement and reputation protection. It is they who are called upon to preserve the company’s authority and protect it from various threats and unwanted challenges.
Many years of observation prove that for business it is much easier and faster to achieve its commercial goals, having a strong and stable reputation.
As practice shows, even the state bodies are less inclined to apply strict measures in critical (conflict) situations if the company has a strong reputation. In crisis situations, such companies exit the crisis far easier and quicker, using reputation as the main instrument for victory.
It is necessary to work on the creation and maintenance of strong and high reputation of a business, while working constantly and systematically.
In case of any threat to business and, as a result, for reputation of the company (brand), active and fast communications are crucial.
Therefore, a company that cares about its reputation should always have an action plan in public, especially in crisis situations, which, if necessary, will become the basis for the refutation of negative information and restoration of reputation.
Without the right strategy and practices in the public sphere, especially during the reputational crisis, customers and the business environment in general may not respond correctly to information that is being spread about the company. This can jeopardize the reputation security of the company, which, in turn, can lead to material and financial losses for business.
Who we are
Completely unique external headquarters with a great successful practical experience in reputation protection and crisis communications.
We have excellent successful experience both in the development of reputation strategies, including reputation protection strategies and their implementation.
The group of our companies includes both an information agency and an online business edition, and the team on reputation protection includes high-class journalists, GR specialists, crisis managers and top legal and business advisors.
All team members work together for a single result, because they understand what to focus on, what to pay attention to and what is most important in the public sphere – we understand what we do and what is the goal for each message.
What we offer
Analysis of the existing field of information.
Analysis of goals, reputational risks.
Building a communications plan and/or reputation protection strategy.
Definition of mesages.
Definition of target audience, channels, tools.
Building and implementing a reputation protection strategy.
Correction of reputation protection strategy depending on the situation/reaction of the public sphere.
Refutation of inaccurate information
Increase in the efficiency of communications in the public sphere, which is carried out by the company.
Minimization of the negative impact on reputation and your business as they enter the public sphere.
The company receives
A detailed step-by-step strategy of exit and communication in the public sphere, taking into account the final goal of the company.
Reputation headquarters, which works in close cooperation with the company’s TOP management and company’s PR specialists.
Clear and comprehensible tools, selection of messages and channels of the trade union based on the tasks of the company, the depth of the problem and corporate restrictions and requirements.
Control of public sphere and dynamic change of strategy of interaction in public sphere, depending on changes of goals, tasks and problems of the enterprise.
The public sphere and reaction is controlled by the company, not its opponents.
Minimization of all possible types of losses for the company (financial, reputational, blocking of economic activity, loss of market share, loss of clients).
S&P Agency for Business in numbers in the recent years
of illegally blocked VAT returned
reduced the amount of tax paid by the investor
in saved property
We have trained more than 45 foreign companies whose gross revenue is 30% of Ukraine's GDP